Our story

Our story

THE STORY BEHIND DANIEL WELLINGTON


It was a coincidental meeting halfway around the world that inspired the idea for Daniel Wellington. On this trip, our founder, Filip Tysander, met an intriguing British gentleman with impeccable yet understated style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps that came to be has become a staple, with truly wide-ranging appeal. A few years on, this design is still part of the fabric of what makes Daniel Wellington so special.

THE DESIGN

Daniel Wellington represents detail oriented design at its finest. Coveted for their tasteful allure, our iconic timepieces and accessories are worn on all occasions by men and women all over the world.

We believe in keeping it simple, using clean lines, and letting the product speak for itself. That is why all of our products are characterized by simplicity and minimalism. This subtle set of qualities is what makes a Daniel Wellington a true classic to love for years to come.

OUR INTERCHANGEABLE STRAP DESIGN

Elegant mesh, genuine leather or playful NATO? Thanks to our smart design with interchangeable straps, you can change the look of your watch in no time.

OUR INTERCHANGEABLE STRAP DESIGN

Elegant mesh, genuine leather or playful NATO? Thanks to our smart design with interchangeable straps, you can change the look of your watch in no time.